Branding in Seongsu (2024)

Both shows follow the same theme of body-swapping between the male lead and female lead, with the characters gradually falling in love after the swap.

In both shows, the male lead and female lead swap bodies, and the body swap occurs when they kiss. The main leads in both shows initially hate each other but gradually fall in love.

Both have two big element:
Very strong and successful female lead with great sense of fashion
Both female leads work for marketing agency

Both shows follow the same theme of body-swapping between ML and FL
Both gives the same vibes only difference is plot but concept is same